vendredi 2 décembre 2011

YouTube is close to the concept of "Web TV"

YouTube gives Google the features and functionality of an interactive television. The channels are enhanced at the expense of individual contents.In turn, the ecosystem services Google go on billiards.Last date patient, YouTube is emerging from a heavy session of cosmetic surgery that gives it the air and the functionality of an interactive television.Screenshots and methods of early activation of this new version circulating on the Internet for almost a week. The scope of this update and did hardly any doubt.
The result leaves reflected a change in strategy designed to promote advertisers.
In return, Google plans to offer its users (3 billion daily visits) an audiovisual concept closer to the actual viewing experience.
For this purpose, the development of the video channels eclipse orphan to focus on topics likely to attract the attention of the user, more inclined to leave of his time by linking the views.
A vein for advertisers, the new model should TrueView also encourage them to rework their content in a context of increased relevance of targeted advertising.
Thus, it will be asked to contribute in the event of a click-through rates sufficient, as the Business Insider suggests.
In the absence of communication from the applicant, AllThingsD, gambling predictions, estimates that Google has generated about $ 1.6 billion in advertising revenue for the year 2011.
But beyond the claims is a convergence that initiated a large scale. And for good reason, all platforms are affected, including mobile devices, converted for the occasion into interactive TV controllable fingertip.
More and more numerous in the ranks of YouTube (200 million per day in January, twice now), mobile users now account for over 10% of the cumulative traffic.
It is therefore likely that changes in applicable to the web version and the Xbox customer are ultimately place on smartphones and tablets, which have not denied the spokesman asked about it.
In this case, the strings take the form of widgets.
In contrast, the traditional interface, not specifically optimized for touch screens, plays the alliance of a column of favorites, a personalized homepage (like iGoogle) and a highlighting of strings , propelled to the forefront at the expense of content annexes.
How not to receive a nod to the recent revival of Google TV, parallel to the induction of Android Ice Cream Sandwich?

Aucun commentaire:

Enregistrer un commentaire