Fusion Mobile Blackberry: RIM acknowledges the competition in the business

Strategy - By managing but also by welcoming iOS and Android devices in its infrastructure BES, RIM is trying to retain businesses in the ecosystem.'Blackberry Mobile Fusion is a two-stage rocket. A rocket Strategic RIM, the maker of Blackberry. First, we must first respond to the consumerization of business use. In parallel to the terminals provided by management, employees bring their own smartphones and intend to use them professionally.RIM tool makes it possible to manage heterogeneous fleets (iOS, Android, RIM) from a single centralized console. The terminal management application is not in itself new. The real novelty, the second stage of the rocket, is the host of these terminals in the BES, ultra-secure infrastructure management RIM suggested by mail to large enterprises.
Translation, Android and iOS will enjoy the same features and security options that the Blackberry yesterday exclusively associated with the BES (Blackberry Enterprise Server). This is a significant change in philosophy for Canada.
Do not s'arcbouter
For the first time, competing terminals are accepted and managed in the BlackBerry ecosystem. The manufacturer makes the obvious: the Blackberry does not reign supreme in most companies, especially, they lose influence with the DSI.
A study by Enterprise Management Associates (EMA) on major accounts of 10,000 or more employees, 30% of Blackberry users consider switching to another platform next year. This rate rises to 60% for SMEs!
According to the research institute, the strong trend is expected to impact significantly and rapidly from the Canadian market in large companies, a share that now stands at 52% he said. And the recent outages that affected the group did not improve the situation.
Long believed that RIM's secure infrastructure would be enough to silence the competition. But this is not the case. Instead of s'arcbouter, the manufacturer decided to play the opening left by hosting the competition to see sales of its terminal decline.
"What our customers professional research, and the opportunity before us, is to become the reference platform," said Alan Panezic, RIM's vice president for product management professionals.
"It will help them remember the flood of companies planned to give up their BES but it will not help them sell more handsets," however, tempers Phillip Redman, an analyst at Gartner. "That's what they really need to do."
In short, the manufacturer may perhaps see the sales of its terminal decline in business (although the new generation in BBX could restore the air to compete). But with this announcement, it maintains its position as a provider of highly secure platform and is now open.